Affiliate marketing is a great way to promote your services, increase conversion to your website pages and eventually increase sales by attracting new customers. These days, there is countless affiliate tracking software that automates affiliate marketing activities and effectively monitors their results. Such tools have to provide extensive reporting options as well as an intuitive interface for each usage and quick access to valuable information and integration with existing business apps.
Which one is Best Affiliate Tracking Software?
We have collected the top affiliate tracking software solutions that are widely used by companies of different specializations to measure their affiliate marketing.
Tapaffiliate is a popular cloud-powered software solution for monitoring affiliate marketing activities. This is an all-in-one solution where users can create their affiliate marketing programs from scratch, build the plan of promotion, track the results and make changes due to efficiency.
The app provides numerous templates of affiliates and emails that you can easily customize to your brand requirements. Moreover, the solution is available globally, offering different currencies and interface languages.
2) Hitpath
Hipath is another useful tool for monitoring the effectiveness of your affiliate marketing approach, offering different options and indicators to measure it. The app is capable of showing valuable insights into customer interactions and the level of engagement with your brand.
Hitpath stands out from its competitors by providing real-time information about the affiliate links that promote your services. You can easily communicate and pay for affiliate links via the solution and get a quick response from the support managers if you have any troubles.
3) Impact Radius
Impact Radius has been a popular affiliate tracking software for the last 14 years. The solution helps marketing managers completely automate the activities related to affiliate marketing.
For instance, you can check whether you selected the correct and SEO-optimized links, get a report on the efficiency of your marketing plan, and easily integrate the application with your internal system to collect all data within a single database. Eventually, this information will be analyzed in real-time in order to receive the results of your affiliate marketing.
4) Click Inc
Commonly, marketing managers receive coded affiliate links which are not convenient to evaluate. Click Inc provides the opportunity to access the text format instead of HTML.
So, you can easily see the published link leading to your corporate website, its position in the article, and the relevance of content in general. Also, you can track the traffic on the websites where your affiliate links are added to measure the effectiveness of these partners and avoid budget wastage.
The basic pricing plan costs $25 which is fully affordable.
5) Scaleo
Scaleo is a scalable affiliate tracking software that assists you in monitoring the success of your affiliate marketing campaign and compares the results to the initial expectations. This type of business software provides real-time information updates, and Scaleo is not an exception.
The main differentiator of this solution for similar in the area is the implementation of artificial intelligence. AI is capable of collecting information from various company sources, analyzing it, and providing insights into the effectiveness of your business strategies, particularly affiliate marketing.
6) Anytrack
Anytrack is considered to be one of the best affiliate tracking software for digital marketing agencies. Along with common tracking of the conversion on the affiliate websites and your pages, it provides users with real-time insights into your marketing strategy.
Therefore, it gives a full image of your activities, their efficiency, and the need for amendments. You can take advantage of the quick adjustment of your affiliate marketing activities in order to boost your website performance. Using this tool, you can also manage paid advertising on Facebook.
7) Offerslook
Offerslook is supposed to be a high-quality affiliate monitoring software solution. This app provides much deeper and more scalable reports on the efficiency of your affiliate marketing activities than order similar solutions.
Users can export data from various formats of files to include this information in reports. The basic pricing plan that includes, 10000 conversion tracking, and countless clicks cost $259 per month. However, these options may not be enough to cover all affiliate websites where you promote your services.
8) Tune
Tune is an agile affiliate tracking software that can be easily customized and adjusted to your internal workflows. Along with providing valuable reports, you can select several templates of these reports and customize them according to your demands.
What is great about Tune, is the opportunity to prevent failures in choosing affiliate partners. You can easily use the application from your mobile and track your affiliate marketing activities on the go.
Due to the extensive range of features, the basic pricing plan costs $499, which can not be affordable for small digital agencies.
9) Refersion
Refersion is the affiliate tracking software mostly used for the e-commerce industry. It is really easy to install and use for your marketing needs. Although, this tool has quite limited functionality.
The application provides tracking and reports about affiliate sales, but the number of websites included in the list is quite small. It is a nice choice for small marketing agencies or sales teams who have a limited number of sales and goals.
10) HasOffers
HasOffers counts more than 10000 active users all over the world. The range of functionality is common for this type of software—automation of monitoring the affiliate activities and collecting all this information for further analysis.
Talking about special options this tool provides, we would like to mention protection from fraud links, scalable evaluation processes, an unlimited number of links to track, and others. In addition, you can start and manage the advertising campaign for the e-commerce stores.
To conclude
When selecting affiliate tracking software, we recommend considering the interface and simplicity in usage. You should compare several solutions to define which one provides more scalable and deeper reports using innovations like artificial intelligence and machine learning.
Additionally, you can test the software for several days to detect whether it completely matches your needs and is able to provide the functions your company requires.
Author Bio:
Wanda Lafond is a professional content writer, copywriter, content strategist, and communications consultant. She started young with her writing career from being a high school writer to a university editor, and now she is a writer on a professional writing platform Best Writers Online and Writing Judge— her years of expertise have honed her skills to create compelling and results-driven content every single time.
