With an average engagement rate of between 0.83% to 2.02%, according to SocialInsider and depending on your industry, Instagram is highly appealing for marketing purposes. The key with Instagram is to leverage your video maker online with, for example, carousels of images. Learn more about how you can do that by choosing from millions of video templates.
Use your Video Maker Online for Instagram
It’s no wonder that many businesses are getting creative with Instagram. That’s especially true when you compare to other social media channels such as Facebook with only an average engagement rate of 0.13%, according to Social Insider again.
Engagement is all about how many likes, comments, and shares you get for your video clips. Clearly, you have to create captivating videos that are going to engage and attract potential followers and customers. A free video maker allows you to do this effectively such that you can upload professional videos without spending hours editing.
As you can imagine, you need to be active with your online video maker in order to get attention. So, it’s a good idea to set up a regular schedule for your clips to build your following and consequently, your brand awareness.
Here are some of the best ways to do this and create professional videos:
Let's start discussing the points we have mentioned above.
1. Build Relationships
A good way to get some organic growth going with your own videos is to connect with others. Either they’ll have a similar passion or they’ll be working in a supportive area that complements your brand. The idea is to help each other by sharing and commenting on your online videos.
2. Post Captivating Information
When you make a video, you need to think about what your audience cares about. If you don’t answer a problem or need they have, they’ll move on to the next online video in seconds. Your content can include anything from educational materials to fun testimonials or even quizzes. Or other special events. People love answering questions and it gets them engaged.
3. Awesome Photos
You can easily customize any of the templates that come with your video creator with your own photos. Of course, you can also simply edit the existing templates. You’ll find the online video editor in most tools highly intuitive and with some fun effects, including animated text. This can be useful for designing some catchy taglines.
Furthermore, make sure you don’t just include generic headings. Make your call to action stand out by using the video editor so it’s clear. Although, you also want to use emotive words that make people stop and think. They’re then more likely to download your video and even go to the purchasing page.
4. Hashtags
You must choose hashtags for your online videos that are going to appeal to your audience. These could relate to your location and industry or they could be something creative that your audience cares about. Essentially, making high quality videos isn’t enough, you also need to maximize your hashtags, titles, and SEO approach. Otherwise, all that effort with your video maker online will be wasted.
5. Video Content
As mentioned, you have millions of templates that you can customize to suit your brand. Nevertheless, remember that people want to connect with other people. This means that you should be as personal as possible and that you should tell a story with your video maker online. There’s no better way to capture people’s imaginations.
Don’t forget that you also have stock media available to you on your video maker online. Make your audio work for you so that your footage becomes even more engaging.
6. Live Sessions
Instagram Live is another fun and creative way to capture your audience. There’s something about seeing the real people behind a logo that builds trust and loyalty. Moreover, the tool puts your video clip at the top of your feed so it’s more visible. Of course, you should promote your sessions to maximize attendance.
7. Video Types
Content comes in multiple formats on Instagram. You have a choice of Reels, Live, Stories and Instagram Video. This means you can be even more creative with your video maker online. A good practice is to remember that many people watch on mobile so check your formatting and edit accordingly on your video maker online.
Final Thoughts on Using your Video Maker Online for Instagram
Working with a video maker online means having a plan. Who are you going to target and what amazing content do they care about? From there, you can play around with the different video types that Instagram offers. Make sure you also create emotive clips that appeal to people’s human nature and make them want to become your follower. Stories, special events, and stunning images will make you stand out so you can gradually grow your business and brand.
